Oct 262011

Rob Walker is a hero.  This is his monologue at the end of the design documentary Objectified.  His blog MKTG is also highly recommended.

“If I had a billion dollars to fund a marketing campaign I would launch a campaign on behalf of things you already own, why not enjoy them today? because we all have so many things that are just around, they’re in the closet, they’re in the attic, whatever. And we don’t even think about them any more because there’s not enough room left in our brains because we’re so busy processing all the exciting new developments.

At the end of the day when you’re looking around the objects in your house and you’re deciding what here really has value to me, they’re going to be the things which have some meaning in your life. The hurricane is coming and you have 20 minutes to get your stuff and go. You’ re not going to be saying “well that got an amazing -write up in a design blog” you’re going to pick the most meaningful objects to you because those are the true objects that truly reflect the true story of who you are and what your personal narrative is, and the story that your telling to yourself and no-one else, because that’s the only audience that matters.”

Rob Walker, Objectified