Feb 282011

the times imagesby Lisa Armstrong, December 2007

Jo Poole, aka the Dress Doctor, comes to your house and transforms dated or unflattering buys with her trusty needle. The Times fashion department let her loose on a so-so high street dress and several additions later (pockets, collar and contrasting trim) it had acquired a whole new identity. Jo can take in trousers, resculpt dresses and generally give a wardrobe the kiss of life. A days home visit includes materials for the day, in which time she estimates she can do between 10 and 16 alterations (one garment may require several). Prices outside the M25 on application – a group of friends on the Isle of Wight have clubbed together to get her over for a fortnight.